Chinese food is one of the most popular ethnic cuisines in America today. With its savoury, sweet, spicy, and salty flavours, Americanized Chinese dishes like General Tso’s chicken, lo mein noodles, and egg rolls have become staple takeout.
However, there is so much more to authentic Chinese cuisine than these Americanized favourites. For a truly authentic Chinese dining experience in a friendly neighbourhood setting, look no further than Aroma Chinese Food.
What is Aroma Chinese Food?
Aroma Chinese Food is located in the Chinatown area of New York City. If you’re around the area, come here to enjoy an authentic Cantonese cuisine meal. The food here is very good, and they have great service as well.
You can find many different dishes on the menu at Aroma, so expect to take your time when you’re looking through the menu to decide what you want.
You’ll find some Americanized Chinese food items here but expect most of the food to be very authentic Chinese dishes.
Aroma Chinese Food is also a popular restaurant because they serve dim sum, so come here if you’d like a nice Dim Sum meal. They also have outdoor seating if you’d like to sit outside.
What Makes Aroma Chinese Food Special?
Aroma Chinese Food distinguishes itself from other Chinese restaurants’ commitment to authenticity and cosy, welcoming ambience.
Authentic Chinese Cuisine
At Aroma Chinese Food, you can expect high-quality authentic Chinese dishes made with care from original recipes. The chefs expertly prepare each ingredient and dish to honour centuries of Chinese culinary tradition.
You won’t find any heavy, greasy Americanized Chinese dishes here. Instead, you’ll taste lighter, healthier options infused with complex Chinese seasonings.
Signature menu items include hand-pulled noodle bowls, dumplings made in-house from scratch daily, slow-cooked stews, and clay pot dishes.
Fresh, Quality Ingredients
Aroma uses only the freshest meats, tofu, and produce from local farms and markets. You can taste the freshness in every bite. Unlike some Chinese restaurants that rely heavily on frozen ingredients, Aroma prepares most menu items in-house daily using fresh ingredients.
Family-Owned Local Business
Aroma Chinese Food is a family-owned and family-run restaurant. The owners moved from China to the US several years ago to share their passion for authentic Chinese cooking.
They use family recipes passed down for generations to carefully create each dish. As a small local business, Aroma is deeply rooted in the community.
Cosy, Inviting Atmosphere
Stepping into Aroma Chinese Food feels like entering a warm, inviting home. The dining room is intimately lit with Chinese lanterns and decorated with traditional artwork, creating an authentic ambience.
Quick, friendly service adds to the comfortable dining experience. You can relax, slow down, and savour your meal without feeling rushed.
What’s on the Menu at Aroma Chinese Food?
With pages of authentic Chinese dishes, Aroma’s expansive menu has something to satisfy everyone. Some highlights include:
The aroma makes several varieties of dumplings in-house daily, including pork, chicken, vegetable, and shrimp. These dumplings have delicately thin wrappers filled with flavorful meat and veggie fillings. Order them steamed, pan-fried, or served in soup. Their plump juiciness makes them a customer favourite.
Noodle Soups and Bowls
Slurp fresh hand-pulled noodles in a savoury broth bowl or on top of a bed of sautéed veggies and proteins. With options like beef noodle soup, dan mian (spicy Sichuan noodles), and chow-fun rice noodles, these dishes are sure to hit the spot.
Claypot and Slow-cooked Dishes
Try one of Aroma’s clay pots or slow-cooked stews for depth of flavour. The Cooked Beef Stew cooked for hours in a clay pot is fall-off-the-bone tender with carrot, potato, and aromatic spices. The Cumin Lamb simmers lamb with warm cumin spices.
Seafood lovers will delight in Aroma’s Seafood Bird’s Nest Claypot, wok-seared shrimp with thick vermicelli noodles dressed in a savoury broth. The Salt and Pepper Squid features crisp, lightly fried squid tossed in salt, pepper, and spices.
Healthful Veggie Options
Vegetarians will appreciate Aroma’s dedication to meatless dishes made with tofu, vegetables, and mock meats. The Claypot Eggplant features Chinese eggplant braised in a garlicky sauce. The Vegetarian Delight sautés abundant mushrooms, bok choy, broccoli, and carrots.
House Specialty Dishes
Signature dishes at Aroma include General Tso’s Chicken made with white meat chicken, broccoli, and spicy sauce and the Orange Chicken with crispy fried chicken in a sweet, tangy orange sauce. Though Americanized, these two dishes use high-quality ingredients.
Save room for dessert! Aroma offers a small dessert menu with traditional Chinese sweets like silky-smooth mango pudding, lightly sweet red bean soup, and fried sesame balls. Tea-flavored ice creams and sorbets provide an excellent, refreshing finish.
What Are the Benefits of Eating at Aroma Chinese Food?
Beyond tasty food and a pleasant ambience, dining at Aroma Chinese Food offers several benefits:
Experience Authentic Chinese Cooking
The cuisine gives diners a taste of authentic Chinese flavours typically only found in China. The dishes provide a window into the culinary traditions of various Chinese regions.
Healthier, Lighter Options
With less grease, more vegetables, and cooking methods like steaming, the menu features a lighter fare than Americanized Chinese restaurants. The food leaves you feeling satisfied but not weighed down.
Support a Local Business
As a family-owned neighbourhood restaurant, Aroma contributes to the local community. Patronizing local eateries boosts small businesses.
Relaxing, Leisurely Dining
The cosy atmosphere promotes lingering over a meal instead of rushing to eat. Meet friends and family for a relaxing dining experience.
While offering high-quality ingredients and cooking, Aroma’s prices stay reasonable for the neighbourhood. You get excellent value for the price.
Is Aroma Chinese Food Kid-Friendly?
Absolutely! Aroma Chinese Food welcomes families and kids. The kid’s menu features child-friendly fare like orange chicken with rice and lo mein noodles.
Other mild dishes like beef with broccoli suit young palates. With quick service and a casual setting, dining with kids at Aroma remains low-stress.
What Are Aroma Chinese Food’s Hours?
Aroma Chinese Food serves both lunch and dinner:
- Monday to Thursday: 11 am – 9:30 pm
- Friday and Saturday: 11 am – 10:30 pm
- Sundays: 12pm – 9pm
You may want to call in advance for reservations during busier hours like weekends. Aroma Chinese Food is closed on some major holidays.
Where is Aroma Chinese Food Located?
You can find Aroma Chinese Food in the downtown neighbourhood at:
- 123 Main Street
- Anytown, USA 12345
Aroma is conveniently located downtown near shops, offices, and residential areas. Street parking and a small private lot make dining here easy.
How Can I Order Takeout or Delivery?
While dining in allows you to soak in the atmosphere, Aroma Chinese Food also offers takeout and delivery. Call or order online to have your food packaged or delivered to your door.
Aroma’s affordable pricing and family-sized portions make their takeout a convenient dinner option. Delivery is available within a limited radius, so check if Aroma delivers to your address.
The Dining Atmosphere at Aroma Chinese Food
If you’re looking to eat some authentic Chinese food in the Manhattan Chinatown area, this Aroma Chinese Food is certainly one of the best restaurants you’ll be able to find.
They have really good food and great service, so if you’d like a place to enjoy an authentic Cantonese cuisine meal, this is going to be your top choice.
The atmosphere here isn’t anything out of the ordinary, but it’s still a nice environment where you can enjoy dinner or lunch with friends and family most days of the week.
Most people will come here for lunch because it’s much faster and easier to find parking if you’re looking to visit here during lunch hours.
The Bottom Line
The smell of Chinese food can fill a room with an inviting scent that is hard to resist. This Aroma draws people in, making it easier for them to decide whether or not they want something from the menu.
It’s important to know how your customers think and act because if you don’t, plenty of other businesses will capitalize on this opportunity instead.
What do you think about using aromas as a marketing strategy? If you have any questions, please leave us a comment below!